1. Display Advertising 2. Online Lead Generation 3. Social 4. Native
Verticals of Specialty 1. Home Security 2. Home Warranty 3. Pest Control 4. Auto and Home Insurance 5. Auto Warranty 6. Life and Health Insurance 7. Medicare Supplement Insurance 8. Financial Serices
About Us
We are a direct marketing agency who knows the ropes.
We partner with brands to meet performance goals. Whether we are driving downloads, installs, calls, sales, or leads - we work strategically to orchestrate the best plan. Then we implement the plan on our client's behalf.
We are team of highly effective marketers that apply the appropriate tools to the appropriate situations.
We are many advertisers' and agencies' "secret weapon."
We are NOT an affiliate network. We are not remnant inventory.
Background
Metrix Interactive was started in Atlanta, GA in 2002. We started as a media buying and creative agency for Fortune 500 clients in the US.
Throughout the years, we have worked and continue to work with blue chip clients to assist in all things interactive. In 2004, Metrix Interactive was absorbed by a technology and marketing company focused specifically on lead generation. In 2008, we divested in order to focus on a different landscape - social, demand side platforms, and mobile.
Our product innovations and relationships have enabled us to continue to provide top-notch interactive services for our clients. Our flagship interactive technologies have provided us a way to deliver tier one clicks, leads, calls and other desired actions for all who choose to partner with us.
Where the Emperor has clothes...
Once a marketer becomes savvy and realizes that Brand is often times a perception - a label placed on the same advertising in order to garner a higher rate - that marketer begins to investigate performance related tactics. This means dollars are spent when a desired action occurs. We presume you know this if you are on our site - but why spend millions on Brand if you are going to get the same advertising impressions and pay only when your action occurs? There will always be a place for "lift" and "frequency" and GRPs. But that realm is shrinking.
We shed the labels and get down to business. We get apps on phones, leads into databases, calls into call centers, and videos seen.
Professionalism makes the difference
When one thinks about the typical "dot.com" professional, the picture of a gen x, too cool for school character may come to mind.
The direct marketing, performance marketing world is full of posers. People who promise the world, and deliver a goose egg.
Our Motto is "Esse Quam Videri" which is Latin for "To be, rather than to seem." We take this to heart. We know and espouse the fundamentals that make business relationships work. We are professionals and we understand that our product is our service. As a result, you'll find working with us is something you look forward to in your day. We strive to make your life easier and to help you reach your goals.